Hanni El Khatib is a man who wears many hats: a musician under his own name, record label owner, skateboarder, sneakerhead, and many more.
Hanni reached out to us months ago and expressed love for our brand and products, and we vibed on old skool basketball shoes and the neo-vintage custom culture. I later found out that he is the brand director and one of the original creatives of HUF. Being a skateboarder myself and big fan of the late Ketih Hufnagel and Dylan Rieder, I immediately felt a connection with Hanni.
So we stayed in touch, sent each other some stuff, and eventually started talking about doing a collab.
But today, let’s talk to Hanni El Kathib the sneakerhead:
Sup Hanni, hope you liked your intro, can you tell us what you are into these days and how was your performance on The Late Show?
What up! These days are mostly spent working with the crew over at HUF, making beats and when I can find time for it skating. – Performing on Letterman was wild. To be honest, it was a pretty surreal moment for me. I used to watch that show with my parents growing up, and there I was being introduced by Dave himself. Super trippy for sure.
I see you using some of our products and having fun with them… with your experience in this industry, can you tell us what you think about the neo-vintage sneaker culture and its future?
First off, shoes are meant to be worn and lived in. When I first started collecting shoes it was all about having sneakers most people didn’t have or sometimes had never even seen. Nowadays it’s much harder to be that person, since there are so many ways to get rare shoes. Basically, if you’re willing to pay the price, you can get what you want in an instant from your phone. I think customization is probably the easiest way to give you a unique take on your personal footwear, and help those people that still are looking to stand out. I really like the archival vintage approach to what people are doing now. I love vintage sneakers, but let’s be real.. once they get past a certain age most of them become unwearable or just crumble to pieces. That’s why I kinda feel like this style of customizing is not gonna go away anytime soon.
Lastly, is there anything you wanna tell the community?